I had an interesting experience recently setting up a digital antenna for a TV with my son Bret. You know, the old ‘rabbit ears’? While the installation was simple and straightforward, the process of actually getting a signal to the TV was quite involved. As we made several attempts to get the setup correct, we’d try a channel or two and get nothing but snowscreen and static noise. It reminded me…

Of a Twitter conversation from a few months back about the perceived value of Twitter chats. One side of the argument: ‘Twitter Chats are losing their value due to the signal to noise ratio.’ The other side: ‘Twitter Chats actually add value by concentrating conversation on a narrow topic.’

So we wonder, which side do you fall on? Or do you have another counter-argument?

Q1) Is the signal to noise ratio of Twitter manageable for you? How do you cut through?

Q2: What can ordinary Twitter users do to narrow the signal to noise value gap on Twitter?

Q3) Agree/Disagree: Chats add to the ‘noise’ we encounter on Twitter. Explain.

Q4) Are other social media platforms immune to the signal to noise phenomenon? Or worse than Twitter?

Q5) Can Twitter make structural (or algorithmic) changes to address the signal to noise issue?

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