Okay, it’s been almost two months since the announcement of a new ‘deal’ between Google and Twitter that gives Google search access to the Twitter ‘Firehose’, i.e., the full-on blast of Twitter data (most notably, content known as ‘Tweets’.) Interestingly,, details on ‘the deal’ have been rather sketchy. The formal ‘announcement’ even came as a bit of a sidebar commentary by Twitter CEO Dick Costolo during the February earnings conference call with financial analysts. Fortunately for us, Danny Sullivan (@dannysullivan) of Marketing Land has followed the drama since the collapse of the last Twitter/Google collaboration, and has a few interesting tidbits to share. I’ll glean a few interesting points, and leave the rest for you all to ponder as we discuss.
- The recent announcement renews Google search engine access to the full range of Twitter data. As you know, Google had as much access as the rest of us prior to this arrangement.
- Google is in the business of supplying information. Tweets contain lots of search-relevant content.
- Twitter needs growth. Google search means lots of referral traffic – leading to new users and/or ad display opportunities.
- Turning the switch for Google is going to take some time. Mr. Costolo places the timeframe at ‘several months.’
So, here’s the burning question(s): What’s in it for average Twitter/Google users? And what’s in it for businesses and brands?
Q1) What are the top three benefits of finding Tweets in Google search results?
Q2) How will being searchable change how businesses and brands Tweet?
Q3) How will businesses and brands benefit from gaining visibility outside of Twitter?
Q4) How will such visibility affect analytics and metric gathering?
Q5) Does the Twitter deal have any affect on or cause concern for Google +?
Image credit: PCWorld.com