Let’s start the introduction to this week topic with two simple questions:
- What does actually PR stands for?
- Do you think PR people have been doing any justice to the meaning of the term?
PR voice of brands isn’t brand owners and their hired spokespeople or agencies; but people, in fact ordinary people – you and I, us!
Businesses spend a lot of money on PR to create word of mouth and consequently to ensure their brand name is remembered and trusted when people make purchasing decisions. This can clearly and simply done through having a good relationship with customers and effective customer service; hence we may argue that customer service is the new PR.
As PR stands for Public Relations, it is all about serving the interests of the pubic and the society an organisation has presence in; it’s not about “protecting” the interests of the shareholders (at least, any more). Thus, ethics and sustainability are two critical aspects of PR planning and management.
Hence, some may suggest it is about the right time for brands to spend their advertising dollars on creating a community and simply thank their customers (and mean that). Customers, in this day and age, are deciding the fate of brands. And since people are using personal blogs and various platforms to chat with their peers, it seems the whole PR industry is moving towards a totally new dawn; bloggers and chatters.
BrandRepublic is one of very few digital publications that truly understands how to engage and interact with its content consumers; since they also believe chats are the future of PR that started while ago. It is so interesting to see a platform like BrandRepublic is leading the way on a larger scale – stuff Twitter Chats have been trying to do in the past couple of years.
One of the latest examples that once again proves the power of public is Phones4U in the UK.
So, let’s get the chat started:
1) What is your perception of PR people and PR operations by businesses and organisations?
2) What characteristics a PR manager/director should have?
3) Why do brands need a PR department?
4) What do you think blogs & chats can do for brands from a PR perspective?
5) Do you think PR should act as an internal self-regulatory body within a firm and organisation?
6) What roles PR can and should play in the advent of crises?Pictures are courtesy of www.peterdaviespr.co.uk and www.ereleases.com