As is often the case, our topic parallels other discussions happening in the twitterverse. Today we consider the how small businesses might get a piece of the realtime marketing action that is becoming common with large brands. It is a reality of our lives – that we value what is presented to us now, as we need it, when we’re ready. It’s often not impulse. It’s an continuum of activity that, as repeated, becomes predictable. Our #SMXChat host‘s article articulates the phenomenon perfectly in “Where Real Time Marketing and Sales Meet“, presenting various classifications that qualify as ‘real time marketing.’ I’ll raise the stakes a bit and put forth the theory that consumers accept personalized, contextual content (even sales pitches) that are presented in timely fashion.
Honestly, I believe this to be true. We are ALWAYS selling. Perhaps not in the traditional sense of the role, but in the sense that we each represent and embody our employer or brand. And our personal brand. So when a prospect or a customer looks to us in our professional capacity, they are evaluating what it is that makes them want to (or continue to) do business with us.
This traditional view of representing our brand positively, selling the image and culture of our collective selves, is precisely transferred into the environment of the social business. It’s not much different at all from the face-to-face world in which we have traditionally operated.
Q1) It takes discipline to keep content marketing about the customer. What are some ways to make is easy?
Q2) ‘Relevant and contextual’ content is a rather abstract. How do we keep ourselves honest in creating content centered on consumers?
Q3) Content marketing is boring. True or false? Why or why not?
Q4) Will consumers appreciate targeted, contextual content that is ‘pushed’ their way?
Q5) Are mobile devices ready for the push to real-time social marketing?
Bonus Q6) Are the tools that enable realtime social marketing feasible for small business?
Image and definition credit: www.shoutlet.com