It may be hard to imagine it now, but before long, the description ‘social business’ will be obsolete. Not because it’s a passing fad, but, to the contrary, because it is transforming business as we know it. Right now. When the transformation is complete, we may not even recognize what we call ‘social’ today because it will be blended into the very fabric of how businesses connect with people.
In this brave new world, will we be called ‘customers’, ‘clients’, ‘fans’, or ‘friends’? Probably not, because the changes that are coming means that we are all ‘people.’ The transactional nature of business today, where a person is a customer for the life of the transaction, will become more like a lifetime that involves a series of ‘touches,’ interactions where our paths intersect and comingle, where we are members of communities that exist for the benefit of all.
We speak not of insular ‘brand communities’. We refer to the community that is the confluence of individuals, businesses, governments, brands… even ‘things.’ It makes one wonder, then. What WILL the leaders of these organizations be like? The lines between business and community will be blurred. Words like communication, vision, transparency and accountability will describe organizational culture. And the vision of future CEOs will embody this cultural change. How will the next generation CEOs respond?
Q1) What kind of leadership vision will drive the CEOs of social buinesses?
Q2) How will social business culture affect CEOs’ decision-making?
Q3) What attributes will CEOs of social businesses have?
Q4) How will social business culture change traditional perceptions of transparency and accountability?
Q5) What kinds of backgrounds and experience will social business CEOs need?
Q6) What industries will be on the forefront of the social business?
Image credit: www.beaconmm.com