There are multiple types of power: power that is conferred upon us, power that we attain through learning, power of authority – as in the power of hierarchical structure. What happens when traditional sources of power are threatened by a new order, such as the power of social influence magnified by the widespread reach of social media? We think that there is an emergence of this new order of referential power operating now in the business world, driven in large part by social media. How is this happening? Well, social media fairly represents the overall democratization of the web: and moreover, a leveling of the power structure in business. Business leaders that embrace the change by evolving the social aspect of their business are preparing for a sea-change – the emergence of the social business. Think of this: an image of the epitomized social business. Now imagine the attributes of the leadership team that guides this business, considering how such as business is different, in the leadership perspective, from the traditional idea of how we lead successful business organizations.
1) How can leaders temper the fear that may come with building a social business?
2) What steps can leaders take to create an fertile environment for transition to a social business?
3) How can leaders accept and embrace the distribution of influence that social media promotes?
4) Do leaders have to be personally active on social media to foster a social business environment?
5) Most organizations are still hierarchical in structure. How does becoming social threaten this structure?
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