Social media has a much shorter history than baseball, but it sure can rival it in its reliance on statistics and analysis. The volume of data is enormous and its important to track performance and to report results. Worthy effort deserves proper recognition, and reliance on social media and technology requires a certain level of trust that must be proven. Our chat today is about proving results – can it be done? How do you do it?
Q1) What performance metrics do you use?
Q2) Do the metrics change if you’re tracking personal brand vs businesses and brands?
Q3) What are some specific products that make data collection and reporting easier?
Q4) How often should you measure and report performance?
Q5) What external data sources clarify the performance picture?
Q6) How do you keep it simple? Infographics? Explanations? Or the easiest measure – focus on the bottom line?