While pondering a topic for this week’s chat, I was suddenly inspired – maybe a tweet? or a blog post… but I began to consider the duality of the social media manager and the community manager. So, the Yin and Yang is an obvious metaphor. You see, Yin and Yang do not represent opposites, exactly – they signify the interrelationship of seeming opposites, perhaps even the conflict between the two. Isn’t that an interesting perspective on the role of community manager vs. social media manager?
Like many topics that we’ve discussed here, I bring this up in the earnest desire to learn, because honestly? I do not have a clear idea of the differentiation between these roles. Our discussion will certainly help to clarify it for me.
Q1) How are the roles of community manager and social media manager different?
Q2) How are the roles of community manager and social media manager alike?
Q3) Do the roles naturally cross-over into each other’s domain? How and when/why?
Q4) How might a social business differentiate the roles?
Q5) Can one person do both roles? How should they be careful about differentiating their activity?
Image credit: www.albertofdez.com
Definition: http://en.wikipedia.org/wiki/Yin_and_yang Courtesy of Wikipedia.