We happened upon an excellent blog post last week that discussed a few ways to create and demonstrate balance in social media strategy, and it struck us as an excellent topic for an #SMXChat discussion.

We hear many variations of the theme of keeping a social strategy that is aligned with business goals. Well, yeah. And most of the time, this theme ends up at a logical end-point: The Social Business. The struggle comes in getting from ‘here’ to ‘there.’  The key is in developing (or advancing, perhaps) a social strategy that is clearly and coherently aligned with specific business goals. In this, there is no ‘right’ and ‘wrong’ path to social media marketing success – if the tactics that you employ are measurably advancing business goals, they’re ‘right’ for you!

So, we should expect to see a lot of creative variation in how businesses and brands approach and execute social strategy. What is ‘right’ for one brand may not work at all for another. And as a social strategist for your business, it helps to see varying examples of what works. Just make sure that you understand your business, your market, and your audience as you embark on your own path. Another recurring theme is that social business success is not achieved in cookie-cutter manner. Research, learn, try. Measure, and repeat. The one truism is that social media is a force to be reckoned with in business. So whether you embrace it or not, just be sure it’s for the right purpose and with the best intent of advancing your business goals.

Q1) What are some single words we might use in describing a social media strategy?

Q2) Do social media platforms have distinctively different ‘feel’?

Q3) What kind of social activity do you think ‘fits’ best on each platform?

Q4) People like a human touch, no? How do you keep that element in your social media?

Q5) Do you agree that social media is truly unique, like nothing ever before it?

Q6) What are some guidelines for scheduling and automating your social presence?

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