In this week’s edition of #SMXChat we’re talking about content marketing. It’s the survey course, if you don’t mind. I find it a bit confusing, but when we see and hear examples, it’s easy to understand the appeal. Some alternative terms that I’ve come across include: Branded Content, Private Media, Branded Entertainment… and Corporate Journalism?

Content Marketing Institute defines it this way: “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Done well, content marketing is an effective way to inform, educate, entertain and engage an interested audience. Brand-sponsored entertainment has been around a long time, notably arising in the days of radio and television. It’s the origin of the “Soap Opera”!

In today’s world of media it has taken on major significance as digital marketing pervades our online consciousness. Traditional advertising in media like television and radio is often thought of as a nuisance, and to be avoided. Society’s consumption of media is voracious, though, and convergence of digital and traditional media offers marketers more choices than ever to tell stories, attract audience, and build brand loyalty.

Q1) What are some common types of ‘content’ in this context?

Q2) As an author, what’s important in creating valuable content?

Q3) How is SEO important in content creation and discovery?

Q4) Is content curation a viable marketing approach?

Q5) Is content more important in B2B vs. B2C marketing? Why or why not?

Q6) How often should you distribute content? Is re-cycling content acceptable/advisable?

Q7) Who is doing content right?

Q8) Shout outs: What are some useful creation/mgmt/curation tools?

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